10 ways to increase your sales through website | Digital Marketing Tips
Digital marketing is the promotion of products/services via various forms of Social Media, mainly based on the internet.
Basically, the definition of digital marketing refers to all of your online marketing efforts.Digital Marketing can work effectively for any niche or industry.
First step to Digital Marketing is to increase your online presence for which youshould have a website.
Website plays vital role to increase your sales and to create positive impact on potential client.
Following are some tips which you can keep in mind which can help you increase your business sales through the website.
1 - Test your website on different devices and software
Have you ever tested your website on multiple devices ? Your potential clients are viewing your website through different devices.
And you need to make sure that each of them are having postive response without any error.
Check your website is functioning properly on multiple devices that your potential clients might be using such as :
2 - Create a easiest path to checkout without any complication
In other words make sure the people who visits your website doesnt find any difficulty with the payment gateway plus with the product layout and filteration.
Make sure colours you choose for your site background are proper so that they can load on time.
Make sure the checkout cart is properly visible.
Make sure your internal links opens in new tab and redirect your customer on your site and not on anyother website.
3 - Improve Your SEO
Make sure your website is crawled and indexed by google.Increase your on pageranking with various on page factors.
Plus make sure your site submissions are done properly to generate backlinks.
Make sure your Meta Data or Meta Description is proper along with the page title.
SEO is Search Engine Optimization it covers various things and topics which you should take care of while making a Website.
4 - Social Media Page Integration and its Importance
These days your company’s social media presence is as important as the presence of visitors on your website.
Make Sure Your Website contains The Social Media Icon buttons which can redirect a visitor on your social media handle.
Doing this increases the trust on your products and the brand.Make Sure you have your Facebook Page,Instagram page,Twitter Page and LinkedIn page.
5 - Keep Your Home Page simple
Make sure that your Home Page is Simple Yet Attractive.Make Sure that it has attractive images plus all the content which is required.
And Images should load within the time and they shouldnt be of high resolution or else it would take more time to load it.
Eventually your customers would bounce back on different site and which wont be good for your website in the long Run.
6 - Create Ways to take Email address of the Visitor on Your Website
Email Marketing plays a important role in digital marketing.
And for email marketing we should have emails of the required customers in huge numbers so that we can just shoot an email to all of them at once.
Just offer them something in exchange of there email address. Like some pdf download for there refrence and importance or analysis of there website for free.
Through this we can get many email ids which would help us in email marketing campaigns.
7 - Make Sure you have Client Testimonials on your Website
Many companies already understand the importance of social Trust, but if you don’t currently have a way to promote customer trust on your website, then you’re missing out on its rewards.
Things such as testimonials, images of your staff, and case studies about your products or services can go a long way to convince a visitor to choose you.
8 - Clearly Explain Your brand value on landing pages
Your content should be clearly explain your product details plus also solve the customer problems or queries along with it.
It should describe what will your product deliver plus the benefits of the product.
It should explain why they should purchase from you instead of a competitor.
9 - Install Live Chat tools
Live Chat tools are very helpful to generate e-commerce sales.
It can also be useful to answer any of the visitor's question on your website.
Any kind of business website can take benefit from this tool.You can use this tool to gather visitor's email address too which would be useful later on.
This kind of chat tools can be used by any business website with or without the products.
10 - Place Lead Capture Form Wisely
Do you have a lead capture form only on your contact page? If so, this could be amistake.
It may be worthwhile to test out placement in several different spots on your site such as on pages where a consumer might want to give feedback, ask aquestion or be interested in a special offer.